Unleash Your Inner Marketing Superhero.
- Myles Associates
- Jan 23
- 2 min read
When marketing workflows are inefficient, the entire team suffers. Clunky processes and slow engagement creates bottlenecks, slows down execution, hinders collaboration, and undermines productivity. Making it hard to unleash your marketing superhero.
Wouldn't it be great if the entire business came together to remove the barriers to success, generate harmony across collaborators, and boost productivity. Without responding – there’s an app for that, not my job, or "just ask the latest AI bot".
We think the following are the key culprits that cause marketing teams in particular – to fail, or at least, be perceived as failing.
Fragmented Tools: Teams are often left to juggle too many platforms, tools, apps or bots. Only 59% of marketers say their tools are interconnected. All implemented with the best of intentions, leading to data overload, human disconnect and unfortunately a lot of wasted time.
Delays in Decision Making: Waiting around for approvals and reviews can grind marketing creativity and action to a halt. Even when the online tool being used to facilitate decisions is sending 3 reminders a day to the approver, or owner, causing them additional noise, frustration and anxiety.
A Lack of Alignment: Poor cross-functional collaboration and shared understanding between internal stakeholders and teams within the marketing organisation. It wastes resources, time, impacts results, and causes endless frustrations. And if your budget depends on approvals from external influencers, aligning objectives with clear metrics is non-negotiable. Data-driven decision making is key as Marketers are being asked to put their sometimes limited budget in the right areas.
Achieving sustained growth in today’s market requires both customer obsession and steadfast alignment.
We've seen how streamlining workflows, embracing stakeholder engagement, and optimising tech stacks can eliminate friction. And how allowing for a more human approach to managing collaborations can achieve great things.
It’s our hands-on approach that helps breakdown those Silo's and deliver results faster, ensuring every process aligns with agreed goals, and doesn’t minimise or de-value the input of others.
So, although there are some great tools out there, if they are not managed, and activated well across all stakeholder groups, your marketing superhero's cannot be unleashed, morale levels fall, and customer satisfaction and productivity increases fly out the window.
Here's a quick read that outlines some of the benefits you get when you address one of these frictions - the Lack of Alignment.
If you’d like to discuss ways we could help unleash your inner marketing superhero and get programmes out the door faster, get in touch!